Constant Craving

Habits help us to survive. But they can also cause us to crave what’s unhealthy.

Illustration by Carmen Segovia

If there’s a patch of open lawn at a corner, children will cut through, and grass soon becomes hardened ground. Ancient people created paths walking from one place to another; horses and oxen widened them; and today they’re paved roads. When we want to go someplace, we choicelessly take these well-trodden paths.

It’s the same with our brain and the muscles and organs that respond to its commands. As neurons keep firing in a particular configuration, a path is created and it’s just easier to go there. Neurons that “fire together, wire together.” It’s how we learn to talk, to play guitar, to paint, and to smoke and overeat.

As Judson Brewer points out in The Craving Mind, laying down memories (pathways to return to) is as ancient and ingrained as life itself. Eric Kandel won the Nobel Prize in Physiology in 2000 for demonstrating that even the lowly sea slug—hardly a big-brained cousin to humans—employs a “two-option approach” to raise its chances of survival: “move toward nutrient, move away from toxin.” Likewise, we adapted by laying down memories of what is and isn’t food and where to find it, so we could return for more. And, critically, the food offered us a reward: a shot of brain chemicals that signal satisfied hunger. Yum. Yum.

This reward-based learning system, Brewer notes, is easily hijacked to develop other habits: See cool kids smoke. Smoke to be cool. Be seen as cool. Feel good. Lay down a feel-good memory. Want to do it again.

Once laid down, this path takes us round trip; we’re on a loop. Seeing people smoke triggers us, and the immediate effect is the brain saying “that will make me feel better or lessen the pain.” An urge, a craving, emerges in the body. We take action to feed the craving and light up. We get the good feeling (our reward), but we also start to see the world differently. In what psychologists call increased “salience,” we now wear smoke-colored glasses that offer a landscape filled with perceived opportunities to smoke. The habit is reinforced, and the increased salience points us to more cues and triggers that keep the wheel spinning. Round and round we go.

Mindfulness can break this well-worn cycle, as we see illustrated in the diagram conceived of by Brewer below.

Graphic by Heather Jones


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About the author

Judson Brewer

About Dr. Brewer: Judson Brewer MD PhD is a thought leader in the field of habit change and the “science of self-mastery”, having combined over 20 years of experience with mindfulness training with his scientific research therein. A professor and researcher at the Mindfulness Center at Brown University, he has developed clinically proven app-based training to help people with emotional eating ( and anxiety ( He is the author of The Craving Mind: from cigarettes to smartphones to love, why we get hooked and how we can break bad habits (New Haven: Yale University Press, 2017).

About the author

Mindful Staff

Mindful Staff editors work on behalf of Mindful magazine and to write, edit and curate the best insights, information, and inspiration to help us all live more mindfully.