Something important is happening in our society today: people are being mindful. In more ways and in more places. Being mindful is an idea—actually a way of being—whose time has come. It’s an approach that recognizes and cultivates the best of who we are as human beings.

The simple act of being mindful has the power to change everything—how we approach ourselves, our challenges, our relationships, and our communities.

Mindfulness is available to us because we already have the capacity to be present, and it doesn’t require us to change who we are. It takes many shapes and goes by many names: attention, awareness, empathy, compassion, being in the zone, situational awareness, presence, flow, contemplation, and many more.

We can cultivate these innate qualities with simple mindfulness practices that are scientifically demonstrated to benefit ourselves—and through our relationships— our loved ones, our friends and neighbors, our co-workers, and the world at large.

Being mindful is part of the zeitgeist, the spirit of the times. It is likely to become a transformative social phenomenon for these key reasons:

Mindfulness is already having an impact in our schools, hospitals, offices, governments, and many other places. It’s helping us to become healthier, to lead more effectively, and to cooperate with each other in making a better world.

Now is the time. Let’s be mindful together.

  • Anyone can do it. Being mindful cultivates universal human qualities and does not require anyone to change their beliefs. Everyone can benefit and it’s easy to learn.
  • It’s a way of living. Being mindful brings awareness and caring into everything we do—and it cuts down needless stress. Even a little makes our lives better.
  • It’s evidence-based. Both science and experience demonstrate how being mindful brings positive benefits for our health, happiness, work, and relationships.
  • It sparks innovation. As we deal with an increasing complex and uncertain world, being mindful can lead us to effective, resilient, low-cost responses to seemingly intransigent problems.


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